"This is by far the best baby product that I spent my money on! My baby simply LOVES it! Even Grandpa can't do without it!" - Alisha

Welcome, I'm Angela Jayne (AJ) Bates

Mompreneur, Momboss, Hipporoo, Baby Carrier, Mom, Mom

Founder and Owner of Hipporoo®

There is so much to see on here! So take your time, have a look around and learn all there is to know about us and our unique product line.  We are an online baby store based in Cape Town. If you would like to book a fitting or consultation, please contact us to make an appointment during our opening hours.

Interview with a Mompreneur

How did Hipporoo® get started?

As a new mom, I really struggled to find a baby carrier that suited my son and I. While on maternity leave, after having tried many different wraps and carriers on the market, I sourced a manufacture specialised in the baby carrier industry, and designed it for him. I had no idea it would turn into a business at the time! After receiving many enquiries from parents who saw it, in 2017 I decided to start it as my “side-hustle” and after two years of late nights in "Pursuit of Hipponess", launched on 20 March 2019 – International Day of Happiness.

What sets our products apart from others?

The Hipporoo 10-in-1 Baby Carrier is the first locally designed Hip Seat Baby Carrier to launch in South Africa.  All products in the Hipporoo Collection have been thoroughly tested by parents for over 1.5 years prior to launching them in the market. They are unique, designed with top quality materials and undergo rigorous product testing approved by SGS. When my son started weaning at 4 months due to severe reflux, I tried a number of silicone grip bowls/placemats/plates and waterproof aprons, however found that the placemats were either too big for meals on-the-go or did not stick properly, and the aprons were either too small or the velcro wore quickly and often the sleeves would become soggy. So I sourced a manufacturer and designed the Grippo 2-in-1 Placemat & Plates and HungrHippo 2-in-1 Bib & Aprons for him. 

What has it been like being a mompreneur?

Being a businessmom by day in the legal and compliance field, and mompreneur by night has been incredibly  challenging, but extremely rewarding. After many years in corporate, it is great to have the freedom to create my own ventures with core values that are effectively an integral part of our business model.

What is Hipporoo’s next venture?

During my pregnancy, I put on 25 kgs and managed to get back into shape exercising with my son. I am passionate about fitness and strongly believe in the Latin saying: "Mens sana in corpore sano" - Healthy Body, Healthy Mind. Last year, I enrolled in a Personal Training and Group Instructor program and launched Hipporoo Bod Pod Babywearing Workouts. Raising a baby can be a daunting experience – I hope that by sharing my passion for keeping fit, I can build a strong community to support moms in their parenting journey!  

Our Values 


Proudly designed and registered in South Africa, our product line is SGS certified and has been thoroughly tested and approved by parents for parents. Our manufacturers were carefully selected from the very best in the industry and our products undergo rigorous quality control testing. 



We are passionate about our environment. Our products come with packaging that is reusable: our Grippo 2-in-1 Placemat & Plates are dishwasher, microwave, freezer, fridge and oven safe, and are packaged in a reusable ziplock bag for meals on-the-go; our HungrHippo Dry Bags are a better alternative to single-use plastic bags and double as a wet wipe bag; our Hipporoo Carrier Bags are made of recycled plastics: durable, long-lasting and machine washable. 



We partnered with Uzwelo Bags to provide reusable drawstring bags as packaging for the Hipporoo 10-in-1 Baby Carrier. For every 3 sold, 1 is devolved to the Hipporoo Goodie Bag Project. You can also pledge a bag for R100 to donate towards the Project and send us a personalised note with your order which we will deliver on your behalf. The aim of the Project is to provide baby essentials to parents in need. 


Proudly designed and registered in South Africa and approved as "Hip Healthy" by the IDHI, our product line is SGS certified and recommended by Chiropractors for the prevention of back, neck and shoulder strain.

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Baby Carrier

Hipporoo 10-in-1

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Baby Carrier

Hipporoo 5-in-1

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Placemats & Plates

Grippo 2-in-1 Placemat & Plate

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Weaning & Messy Play Bundle

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We love our Hipporoo! We've tried other products and none of them compare! No more backache or sore shoulders, my baby is super comfortable and secure and it's really easy to use. Highly recommend this product!

Zee Henney

We bought the 10-in-1 carrier and I have used the seat everyday to help soothe our baby before her naps. It has made such a difference, I can now hold her as much as she needs without my back hurting. My husband used it today and was very impressed. There is no issue adjusting the size from one person to another.

Mandy Hall

I am absolutely blown away by how fast I received my order from Hipporoo! Amazing service! Also the 2-in-1 bib and apron is a game changer! Best buy ever!

Jo Le Roux

Absolutely love my carrier!!!! Thank you so much.. it's a life saver. Best thing we spent money on.

Great service!! Great Product!! We tried many carriers for baba before and none worked.

Jamie-Lee Ellis

I absolutely LOVE my 10-in-1. Every parent needs this!

Anneli James